Meet the founder
Rae D. Upchurch
Rae is an award winning, certified financial educator, advocate, and financial coach who has spent her career helping people understand money in a way that feels human, practical and empowering. She blends instructional design expertise with years of hands-on financial coaching to create learning experiences that speak to everyday challenges. Her previous work has reached credit unions, banks, K-12 students, and community members who want a clearer, more confident path forward with their finances.
She founded the Upward Edge Marriage + Money Coaching Program to give people the tools and guidance they never received but always needed. Her approach weaves together education, behavioral insight and accountability so clients learn the mechanics of money while also reshaping the habits that drive long-term success. She believes financial wellness strengthens relationships, expands opportunity and creates true stability. Her goal is to make those outcomes accessible to anyone who’s ready to take the next step.
She founded the Upward Edge Marriage + Money Coaching Program to give people the tools and guidance they never received but always needed. Her approach weaves together education, behavioral insight and accountability so clients learn the mechanics of money while also reshaping the habits that drive long-term success. She believes financial wellness strengthens relationships, expands opportunity and creates true stability. Her goal is to make those outcomes accessible to anyone who’s ready to take the next step.
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Who I am
I’m an entreprenuer, wife, and mom of two incredible children. My husband William and I are raising our son Davis and our daughter Landri with a lot of love, a lot of faith and a commitment to showing them what steady, healthy financial habits look like in real time. My belief in God shapes how I show up for my family and for the people I love.
My passion for financial coaching is personal. I grew up in a low income household, and that experience shaped a scarcity mindset that still taps me on the shoulder from time to time. It has also fueled my commitment to serving underrepresented and socially disadvantaged communities who often receive the least support yet face the greatest financial barriers. In my spare time, I'm usually catching a game, enjoying physical activity, or working through logic puzzles that keep my brain buzzing.
My life, my faith and my story are why I believe so deeply in the work I do.
My passion for financial coaching is personal. I grew up in a low income household, and that experience shaped a scarcity mindset that still taps me on the shoulder from time to time. It has also fueled my commitment to serving underrepresented and socially disadvantaged communities who often receive the least support yet face the greatest financial barriers. In my spare time, I'm usually catching a game, enjoying physical activity, or working through logic puzzles that keep my brain buzzing.
My life, my faith and my story are why I believe so deeply in the work I do.
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Join a supportive community of financial goal crushers!
You don’t have to untangle your finances or face big life transitions alone. At Upward Edge, you’re stepping into a community that believes growth is possible, patterns can change and peace with money is something you can learn and practice. This is a space for real people doing real life, where progress matters more than perfection and where your story is always welcome.
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